Snap Admail: Direct Mail Made Easy
Redesigning Snap Admail to elevate user experience
With a tight launch timeline of two months, I collaborated with the third-party agency that owns the Snap Admail platform to develop a four-phase design sprint plan to improve the already easy-to-use direct mail platform. This approach allowed us to implement quick branding changes for launch, while phases 2-4 focused on a complete redesign and enhanced user experience.
// Due to budget constraints, project was put on hold before update was complete //
ROLES
Product designVisual designUI/UXContent edits
TIMELINE
SEPT 2023 - OCT 2023
ORIGINAL PAGES
An audit was conducted to identify areas for improvement. While the pages incorporated some components from Canada Post’s ongoing brand update, there were still significant elements that needed to be addressed.
Updates included a complete layout redesign—covering padding, design components, typography, colors, button design and states, icons, and content flow across all pages.
REDESIGN
Collaborating closely with the visual designer, we resolved all flagged issues, improving content readability and creating a more visually appealing experience.
Explore detailed screens and WIP below
Snap Admail: Direct Mail Made Easy
Redesigning Snap Admail to elevate user experience
With a tight launch timeline of two months, I collaborated with the third-party agency that owns the Snap Admail platform to develop a four-phase design sprint plan to improve the already easy-to-use direct mail platform. This approach allowed us to implement quick branding changes for launch, while phases 2-4 focused on a complete redesign and enhanced user experience.
ROLES
Product designVisual designUI/UXContent edits
TIMELINE
SEPT 2023 - OCT 2023
// Due to budget constraints, project was put on hold before update was complete //
ORIGINAL PAGES
An audit was conducted to identify areas for improvement. While the pages incorporated some components from Canada Post’s ongoing brand update, there were still significant elements that needed to be addressed.
Updates included a complete layout redesign—covering padding, design components, typography, colors, button design and states, icons, and content flow across all pages.
REDESIGN
Collaborating closely with the visual designer, we resolved all flagged issues, improving content readability and creating a more visually appealing experience.
Explore more screens and WIP below
Snap Admail: Direct Mail Made Easy
Redesigning Snap Admail to elevate user experience
With a tight launch timeline of two months, I collaborated with the third-party agency that owns the Snap Admail platform to develop a four-phase design sprint plan to improve the already easy-to-use direct mail platform. This approach allowed us to implement quick branding changes for launch, while phases 2-4 focused on a complete redesign and enhanced user experience.
ROLES
Product designVisual designUI/UXContent edits
TIMELINE
SEPT 2023 - OCT 2023
// Due to budget constraints, project was put on hold before update was complete //
ORIGINAL PAGES
An audit was conducted to identify areas for improvement. While the pages incorporated some components from Canada Post’s ongoing brand update, there were still significant elements that needed to be addressed.
Updates included a complete layout redesign—covering padding, design components, typography, colors, button design and states, icons, and content flow across all pages.
REDESIGN
Collaborating closely with the visual designer, we resolved all flagged issues, improving content readability and creating a more visually appealing experience.
