Porter by John Lewis
John Lewis
Retail doesn’t know how to speak to consumers anymore. Retail giants, like department stores, cater to so many people that millennials feel they can’t connect to them. Young people love retail as an idea, but have a hard time working with its complicated terms —it feels like being in a long distance relationship.
Porter is a friendly pocket concierge that lets you be in control. Porter bridges the gap between consumer and retail so that connections become more personal and closer to what urban millennials are looking for.
Me
Art Direction + Copywriting
Alexandre R. Contant
Art Direction + Illustration
Jayan Gnanakumaran
Art Direction + Animation & Editor
flow chart
Porter will ask questions until it can provide you with the best results. You can either type/select your answers or use your device’s microphone. If you want to continue to narrow your search, hit the refresh button or use the microphone.
Porter will ask questions until it can provide you with the best results. You can either type/select your answers or use your device’s microphone. If you want to continue to narrow your search, hit the refresh button or use the microphone.
Like a concierge, Porter is always there: Sending you helpful, fun comments and suggestions in a non-intrusive way.
Like a concierge, Porter is always there: Sending you helpful, fun comments and suggestions in a non-intrusive way.
Product pages
On the product page, swipe up to view product details, inspiration, and add items to cart. To view more items from search, swipe left or right to view the next product. Don’t forget, Porter is always there, sending you helpful and fun comments and suggestions in a non-intrusive way. These notifications help add an online experience similar to one in-store.
In-store feature: Porter acts as the connection between the consumer and John Lewis, and will be available in all brick and mortar stores. Every John Lewis store will roll out a Porter Program, bringing the app experience in-store. If you want more information, or simply want to see the product in real life, you can call a Porter team member. John Lewis stores will also have branded bikes for their courier deliveries.
Product pages
On the product page, swipe up to view product details, inspiration, and add items to cart. To view more items from search, swipe left or right to view the next product. Don’t forget, Porter is always there, sending you helpful and fun comments and suggestions in a non-intrusive way. These notifications help add an online experience similar to one in-store.
In-store feature: Porter acts as the connection between the consumer and John Lewis, and will be available in all brick and mortar stores. Every John Lewis store will roll out a Porter Program, bringing the app experience in-store. If you want more information, or simply want to see the product in real life, you can call a Porter team member. John Lewis stores will also have branded bikes for their courier deliveries.
Checkout & delivery
Using existing products and services, consumers can choose from a variety of delivery options and suggest a custom time.
Based on their location, the app will show the consumer their options. If they have a different location and time in mind, they can specify and choose their delivery method.
Checkout & delivery
Using existing products and services, consumers can choose from a variety of delivery options and suggest a custom time.
Based on their location, the app will show the consumer their options. If they have a different location and time in mind, they can specify and choose their delivery method.