Fashion Desubsidized
Organic by John Patrick
Fashion Desubsidized
Organic by John Patrick
The One Show
Merit
A&D Student Awards
Silver
Organic by John Patrick wasn’t about how to bring their company into light with their target, but how to promote the brand without actually promoting it; consumer attraction rather than promotion.
We created a print campaign that focuses around the stories behind the garments you wear and the lives of people affected by unethical fashion practices. Reminding consumers the steep price you pay for the clothes you buy.
Me
Art Direction + Strategy
Alec Carluen
Art Direction
Anna Chen
Copywriter
Anton Mwewa
Art Direction + Photography
